Some Top Franchises that Target Preppers that Sell
Supplies Needed to Survive in Case Shit Hits the Fan (SHTF)
What Are Doomsday Preppers?
Denver, Colorado – If you’re not a regular viewer on the Reality Television circuit, you may not know about the television show that’s on the National Geographic Channel called Doomsday Preppers. In its third season, Doomsday Preppers is a television show about preppers and survivalists that are preparing just in case Shit Hits the Fan (SHTF). Here’s how the show is described on the National Geographic website:
“Doomsday Preppers explores the lives of otherwise ordinary Americans who are preparing for the end of the world as we know it. Unique in their beliefs, motivations, and strategies, preppers will go to whatever lengths they can to make sure they are prepared for any of life’s uncertainties.”
Drama aside, being prepared is a way of life for a growing number of people. Some Americans simply want to be prepared for the aftermath of a natural disaster like Hurricane Sandy or Katrina. Those events disrupted lives and businesses for weeks, months, in some cases years.
Did you know that there are meetings taking place for preppers all over the United States? Most are likely kept within close circles of family and friends, but some meetings are public. On the Meetup.com website I found many Meetups on topics such as preparedness, prepping, disaster, survival and similar terms. Go ahead and try searching. You may be surprised.
There are literally hundreds if not thousands of websites, blogs, podcasts and YouTube channels on the topic of prepping and survival. Some have large audiences.
Prepper Franchise Opportunities with Mainstream Appeal
Let’s look at franchise opportunities that may take advantage of the prepping trend, yet also have crossover appeal to a mainstream market. There’s also quite a bit of overlap in products when it comes to hikers, campers and hunters. Keep that in mind as part of the potential target market.
I emphasize the crossover appeal when it comes to a prepper franchise, because the potential market will be larger.
Also, unless you are living the prepper lifestyle yourself, you may find it hard to break into a niche market like preppers.
The Anderson shelter was a popular mini-bomb shelter that was distributed to citizens in the UK during WW2. It’s a well-known fact that The Anderson shelters performed well under blast and ground shock. That’s because they were made with curved and straight galvanized corrugated steel panels – 14 of them actually.
Those wanting to reinforce a basement or building with galvanized corrugated steel panels might turn to a place like the local Metal Supermarkets franchise that makes it easy to buy reinforcing materials.
In the event of a natural disaster or something more, it’s a safe bet that electricity will be disrupted, too. It’s a good thing batteries were invented. Long-lasting batteries will be crucial to our comfort, even to our survival.
Preppers are able to stock up on lots of items at the local Just-A-Buck store.
Everything in the store costs a dollar. I purchased toothbrushes, toothpaste, soap, razors, candles, lighters, flashlights, and hand-warmers. I also bought dozens of non-perishable food items like crackers, soup, nuts and candy bars, to name just a few.
Just search Google and you will find many articles and YouTube videos on the topic of prepping at a dollar store, such as this one at Apartment Prepper.
Dollar stores are great places to get lots of supplies for not a lot of money. It’s really about volume when one is focused on preparing for a time when stores may no longer be stocked. It has to be.
Most off gridders are going to have to grow some of their own food. Did you know that there’s a franchise that specializes in designing and setting up organic fruit and vegetable raised planter gardens?
Gro-O is the name of the franchise, and they’re big on education. You can attend a garden party at one of their locations where you learn how to set up your organic garden.
Once you’re done learning how to grow your own food in an organic garden, you can go to the Gro-O website and purchase a few GroEasy Redwood Planters. These raised planter boxes are portable and easy to assemble. Bonus: No hardware or tools are needed.
Beef jerky is one of those food items that has been around since before refrigeration. And it is a food of choice for many preppers and survivalists, as well as campers, hikers and others who spend time outdoors. From YummyJerky.com:
“Generally speaking, commercially produced, vacuum-packed beef jerky has a shelf life of at least one year without refrigeration. Under ideal storage conditions, some varieties of beef jerky can last for two years or more.”
That’s why I paid a visit to The Beef Jerky Outlet, a young franchisor that specializes in tasty, high-quality beef jerky. Whether your local area could sustain a retail outlet specializing mainly in one niche product like beef jerky (and related items) is something to investigate.
These are a handful of the more mainstream franchises available that have overlap with the prepper market. Do more research at the link below or put Google searches to work!
# # #